Cognoa is an enterprise healthcare company that’s changing how parents assess and support their child’s development.
Main focus for this feature was to deliver support for parents to participate on personalized activities to help their children achieve developmental milestones. We started our initial research with some of the clinicians who are practicing all these techniques everyday with their patients. Our second Qualitative research was based on our learnings, what motivates parents to engage and have a routine checkin with their children. We designed a conceptual flow, prototyped and interviewed 6 parents. We discovered that parents get more motivated if they select the activities for their children, we also offered suggested activities based on what we knew from the children’s developmental history.
LINK TO VIDEO SCREENS 👇
Questionnaires & Adding a child for assessment
SEE END TO END DESIGN FLOW 👇
Mobile payment and personal finance management for Mexico.
From discovery to proof of concept. Partnered with agencies and helped Walmart International team to present proof of concept to the leadership team.
The goal for this project was to deliver trust & value to the users, first we did multiple research and studies to understand the gaps and discovered the opportunities. We also knew about some of the gaps ( functionalities ) within the mobile experience, for instance users couldn’t pay their credit card bill on mobile or we didn’t have a relevant navigation system for credit card holders, so we had to make those available ( value ). Other problems were related to security ( trust ) and rewards, deals and savings ( value ).
Our research began with HOW, first analytics then we created some concepts for our user study & did a survey based on those concepts with mock-ups for people to understand the ideas. We again narrowed down the concepts based on the results and did interviews to confirm WHY.
Then the UX and interaction started to shape up, product & design team started to prioritize the scope, and the journey ended with a sweet note which was having happy users who can trust and receive value by using the mobile app.
OTHER PROJECTS I WORKED ON 👇
Other projects I worked on with innovation team at Bank of America
Helped small business owners to purchase their secure checks from QuickBooks desktop and online while doing their accounting, paying their bills and employees. The basics started with rebuilding & redesigning Intuit Market which offers supplies and solutions for small to medium size businesses.
We were a small team, but we managed to do research, design and do a usability study after the launch.
I designed all Intuit Market pages followed by shopping experience to checkout flow for web, QuickBooks desktop as well as online, and led a photoshoot for all Intuit Market products.
END TO END DESIGN FLOW 👇
